SEMRS makes free WordPress themes and plugins for SEO, speed, ads and page building. They are the same tools that run semrs.com. The theme and the Core, Blocks and Tools plugins are free. SEMRS Pro add-ons unlock extra features with one license key for 1, 5 or unlimited websites.
What SEMRS offers
WordPress themes and plugins
Digital products you download and install on your own WordPress website.
- Free: the SEMRS theme, SEMRS Child SEO theme and the SEMRS Core, Blocks and Tools plugins (GPL).
- Paid: SEMRS Pro add-ons (SEO Pro, Speed Pro, Ads Pro, Theme Pro or All Pro), sold as yearly or lifetime licence keys for 1, 5 or unlimited websites.
- Delivered instantly: download link and licence key by email, updates inside WordPress.
Confirmed by invoice. Your license key and download link arrive by email. SEMRS Pro plans and prices · All products
Digital marketing services
Work our team does for your business, quoted in writing before it starts.
- SEO, SEO content writing and content management.
- Website design on WordPress.
- Social media management and paid ads management.
Agreed by written quote and paid by invoice directly to SEMRS. Get a quote
Free WordPress themes and plugins
Download them, install them on as many sites as you like and keep them forever. Like WordPress itself, all SEMRS code uses the GPL, and the WordPress project explains what that means on its license page.
SEMRS Pro plans and prices
Pay only for what you use
Pick one add-on or take All Pro for everything. One key, one plugin, and you can add more later.
All Pro
Every Pro feature on one key: SEO, speed, ads, theme and blocks.
- SEO Pro + Speed Pro + Ads Pro + Theme & Blocks Pro
- Replaces a premium SEO plugin, a caching plugin, an image optimizer, an ad placement plugin and a theme Pro add-on
- One plugin, one key, one place for updates
- Every new Pro feature we add, included
SEO Pro
Rank and get indexed: the SEO tools other plugins charge most for.
- AI titles, descriptions and alt text with your own AI key (no credit packs)
- Automatic internal links and a broken link checker
- Image, video and news sitemaps
- Search Console stats and keyword rank tracking
- Bulk SEO editor and custom schema
- Multi-location local SEO
Speed Pro
Faster pages without a separate caching or image plugin.
- Delay analytics, pixel and chat scripts until the visitor interacts
- Cache preload and CDN
- Minify and remove unused CSS
- Convert your whole media library to WebP or AVIF, no quota
Ads Pro
Earn more from AdSense while staying policy-safe.
- More placements: repeat in content, between posts
- Targeting by category, post age and dates
- A/B rotation
- Click protection and a polite ad-blocker message
Theme & Blocks Pro
Pro design tools for the SEMRS theme and any block theme.
- Mega menu, dark mode switch and table of contents
- Popups and display conditions
- Sliders, counters, 3D models and scroll animations
- Custom layouts, languages with hreflang, Pro starter sites, white label
Pay once, keep it forever
All Pro with lifetime updates and support. No renewals.
Agencies and freelancers: 25% off All Pro for unlimited websites, every day. Applied at checkout on the unlimited yearly and lifetime plans. A seasonal sale replaces it while it runs.
How much SEMRS Pro saves
One website, one year, against the regular prices of similar paid plugins. Deals below come on top.
SEO
SEO Pro $42 / year
Save 14% and up to 65%
Compared with similar paid SEO plugins.
Speed
Speed Pro $49 / year
Save 17% and up to 18%
Compared with similar paid speed and caching plugins.
Ads
Ads Pro $19 / year
Save 17% and up to 72%
Compared with similar paid ad-placement plugins.
Theme and blocks
Theme & Blocks Pro $39 / year
Save 43% and up to 61%
Compared with similar paid theme add-ons.
Everything
All Pro $145 / year
Save 28% and up to 58%
Compared with buying a similar SEO, speed, ads and theme plugin separately.
Deals and discounts
- Agency deal: 25% off All Pro for unlimited websites, applied at checkout
- Switch deal: 20% off your first order with code
SWITCH20 - Welcome offer: 15% off your first order with code
WELCOME15 - Next: Black Friday, Nov 20 to Nov 29, 45% off
Savings use regular yearly prices published by similar plugins on October 31, 2026. Their prices can change.
- 30-day refunds, no questions asked.
- Loyalty renewals: 20% off every year you renew, on every plan.
- One key for every add-on. Buy another later and it switches on by itself, with nothing to reinstall.
- Local and staging sites are free and never use a slot.
- Add-ons you paid for keep working even if you stop renewing. Renewing keeps updates and support coming.
- Pay by bank transfer on invoice, or at the online checkout when one is shown.
- SEMRS Core, SEMRS Blocks, SEMRS Tools and the SEMRS theme stay free.
Prices in USD, plus tax where it applies. Prefer an invoice? · Already a customer? My licenses
Help with SEMRS themes and plugins
Every guide is in the SEMRS user manual. Every order can be refunded within 30 days. Read the Refund Policy and Terms and Conditions.