Free Content & Keyword Tools

Good content answers the searcher’s question clearly and completely. These free tools help you measure what you have written, keep it readable and make sure your main topic comes through naturally.

What makes content rank in 2026

Search engines reward pages that satisfy the person searching. That means covering the topic properly, being accurate, showing real experience, and being easy to read on a phone. Word counts and keyword percentages are not goals in themselves; they are useful signals that help you spot pages that are too thin, too padded or too repetitive.

How to use content tools well

1. Plan first. Write down the questions your reader has, and look at what the pages that already rank cover.
2. Draft for the reader. Lead with the answer, use clear headings and add your own examples.
3. Measure. Use the Word Counter to check length, reading time, sentence length and keyword spread.
4. Edit. Split long sentences, cut repetition, and add sections that are clearly missing.
5. Finish the page. Write the title and description, add internal links and real images, then publish.

What the Word Counter shows

The Word Counter gives you words, characters, sentences and paragraphs as you type, plus reading and speaking time, average sentence length and your top keywords and two-word phrases with their density. It runs privately in your browser, so you can paste client drafts or unpublished work safely.

Common content mistakes

• Writing to a word count rather than to the reader’s question.
• Repeating the same keyword so often that the text sounds unnatural.
• Long paragraphs that are hard to read on mobile.
• Generic copy that could describe any business.
• Missing the practical details customers want: prices or price factors, process, areas served and next steps.

Tips for local businesses

Local customers want quick, practical answers. For service pages, cover what you do, where you work, typical prices or price factors, how long jobs take and how to book. Mention your town or area naturally where it helps, for example in a service-area section, rather than repeating it in every sentence. Real examples from local jobs, with the customer’s permission, make content far more convincing than generic copy.

Frequently asked questions